Introducing Wild Salmon Center’s New Ambassador Council!
Fishing guides, outfitters, and lodge owners constitute some of the most passionate advocates for wild fish across the North Pacific.
In 2019, Wild Salmon Center resolved to harness the power of these conservation allies by forming its new Ambassador Council—leaders in the fishing industry who care deeply about the health of wild salmon and steelhead strongholds.
This small but mighty group of industry experts are in a unique position to help further WSC’s mission by showcasing our conservation work with clients, elevating urgent conservation campaigns, and sharing what they see and hear in their home waters.
Together, we’re building a stronger network of those who enjoy spending time in these watersheds and want to do more to protect them over the long term.
Our first three Ambassadors represent some of WSC’s longest-standing conservation partners, dedicated to the stewardship of key wild fish strongholds:
Fly Water Travel
Ashland, Oregon (International Bookings)
Ken Morrish has worked within the fly fishing industry for the past 30 years. Starting out as a guide in Alaska, Oregon, and California, Ken has taught fly fishing, managed fly shops, and is widely known as a fly designer for Umpqua Feather Merchants. Ken is an accomplished writer and photographer whose work has appeared in Patagonia, Outside, Fly Fisherman, Wild Steelhead and Salmon, and other popular publications. Ken’s images have also appeared in dozens of books including Lani Waller’s A Steelheader’s Way.
In 1999 Ken started Fly Water Travel, a fly fishing travel company specializing in international angling destinations. Ken runs the company with his business partner Brian Gies and serves as their Director of Travel Sales, their primary photographer and catalog copywriter. Ken is also a dedicated environmentalist whose primary focus is on the cold water fisheries of the Pacific Northwest and British Columbia. Ken lives in Ashland Oregon with his wife Mia and his children Max and Lilli.
Rockaway Beach, OR & Bristol Bay, AK
Kate grew up in the Shenandoah Valley of Virginia but found her calling as a salmon fisherman in the wilderness of Washington. In 2008, she began guiding in Bristol Bay, AK for all five species of salmon, rainbow trout, char and dolly varden, and in 2010 began guiding winter steelhead trips in coastal Oregon. Kate and her husband Justin co-own Frigate Travel, which specializes mostly in all-inclusive guide experiences in Oregon and Alaska. She is a brand ambassador for Patagonia, Loop Tackle, Costa, Fishpond, and Rising Tools. Kate is also an environmental activist, a member of Rockaway Beach Citizens for Watershed Protection, and an advocate for reforming Oregon’s harmful private lands logging practices.
Fish the Swing
Manzanita, OR & Dean River, BC
Jeff taught himself to fly fish at a young age. Growing up in a lodge on Mt. Hood that he helped his mom manage, he learned hospitality early. He saved up his housekeeping wages to buy his first Spey rod at age 12. Hitchhiking to the river before and after school, Jeff was doomed to a life of fishing addiction. This led to fly shop employment, guiding in Oregon and Alaska, and even managing a bonefishing lodge in the Bahamas.
Jeff has been guiding since 2002 and now owns and operates Fish The Swing, a fly fishing guide/outfitter service specializing in two-handed rod fly fishing for steelhead. Fish The Swing is the parent company under which he also owns and operates a jet boat tent camp on the Deschutes River, Winter steelhead lodges on the Clackamas and Oregon Coast rivers, as well as Kimsquit Bay Lodge on the Dean River in British Columbia.
Jeff is a passionate conservationist and with his extensive time spent on the water has gained a unique knowledge of these rivers, the fish that inhabit them, and the conservation challenges they face.